Learn exactly how to add a link in an instagram story to boost your engagement and drive traffic. Instagram has made it easier than ever to add links to stories with link stickers, available to all users. While these stickers are a great way to drive traffic to your website, they may not be the most intuitive to use. For those wondering how to add a link to instagram story, this guide has you covered.
This article will also show you the best practices for a link in instagram story, ensuring maximum visibility. Continue reading to understand how to add a link in an instagram story and effectively convert viewers into visitors.
What is an Instagram Link Sticker?
A link sticker is an interactive element that allows you to add an active link to your Instagram story. It appears as a sticker with a link icon and a shortened URL, making it easy for users to tap and visit your website. Link stickers exemplify how to add a link in an instagram story in a seamless and interactive manner.
Instagram stories offer various stickers, including static images, GIFs, and interactive polls. However, when it comes to link stickers, you can only add one per story image or reel. The good news is that you can customize the text to make the link more engaging.
For instance, if your link points to a longer URL (e.g., https://www.viralpep.com/blog/instagram-story-downloader/), the sticker will only display the domain. When users tap the sticker, they’ll be directed to the full link.
Previously, Instagram required accounts to have 10,000 followers or be verified to use link stickers. Now, this feature is available to all users. However, if your account violates Instagram’s community guidelines (such as posting inappropriate content), you may temporarily lose access to link stickers.
Why Use Instagram Link Stickers?
Instagram stories don’t just keep users scrolling—they’re a powerful tool for engagement and business growth. Link stickers help you:
- Drive traffic to your website.
- Boost sales by linking directly to product pages.
- Promote content like newsletters and podcasts.
- Encourage engagement with clear calls to action.
- Maintain brand consistency with customizable sticker designs.
- Improve user experience by reducing the steps to take action.
Understanding how to add a link in an instagram story can significantly enhance your marketing efforts.
How to Add a Link Sticker to Instagram Story
Follow the steps below to learn how to add a link in an instagram story effortlessly:Follow the steps below to learn how to add a link in an instagram story effortlessly:
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Step 1: Open the Story Creator
Tap your profile image in the top-left corner of your Instagram home screen or profile page. You can also swipe right from the home screen to open the story creator.
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Step 2: Choose an Image or Video
Capture a new photo/video using the camera button or swipe up to select from your gallery. Adjust the media as needed.
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Step 3: Open the Sticker Menu
Tap the sticker icon (a small square with a smiley face) in the top-right corner.
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Step 4: Select the Link Sticker
Find the link sticker in the menu (it has a link icon and the word “Link”). If it’s not visible, use the search bar to find it.
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Step 5: Add Your Link and Customize the Text
When you tap the link sticker, you’ll see two fields:
- URL Field – Enter the full link.
- Custom Text Field (Optional) – Customize the sticker text to make it more engaging.
Once done, tap “Done” and position the sticker on your story.
These steps outline not only how to add a link in an instagram story but also how to put a link in instagram stories for a smooth user experience. Once done, tap “Done” and position the sticker on your story.
How to Enhance Your Instagram Link Sticker Design
Link stickers aren’t just functional; they can be customized to enhance your story’s appeal.
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Customizing Sticker Text
By default, the link sticker displays the domain name. However, this may not be compelling enough. Instead, use the “Customize Sticker Text” option to create an engaging call to action (up to 46 characters).
To do this:
- Tap the link sticker before placing it in your story.
- Select “Customize Sticker Text” and enter your desired text.
- Tap “Done” to finalize.
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Changing Sticker Colors
You can modify the text color to match your brand or make it stand out. There are two ways to do this:
- Tap the sticker multiple times to cycle through default color options (blue, white, black with a pink icon).
- Hold and drag the sticker to the color selector tool to match any color in your background image.
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Creating a Custom Link Sticker
For a more branded look, you can overlay a custom text or image on your link sticker. Here’s how:
For a Custom Text Overlay:
- Place your link sticker on the story.
- Tap the text icon and type your custom text (e.g., “Read More!”).
- Adjust the font, size, and color.
- Drag the text over the link sticker to create a seamless look.
For a Custom Image Overlay:
- Design a custom sticker in Canva or another graphics editor.
- Save the image to your phone.
- Add the image to your Instagram story and place it over the link sticker.
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Best Practices for Link Sticker Placement
Strategic placement of your link sticker can improve click-through rates and engagement. Follow these tips:
- Position the link in a visible spot without covering key story elements.
- Keep branding consistent—avoid overly large or distracting stickers.
- Ensure the sticker is large enough to tap easily.
- Avoid placing it near Instagram’s interface buttons, which may make it harder to click.
Effective Uses of Instagram Link Stickers
Instagram stories are more than just temporary posts—they’re a direct gateway to boosting your engagement and conversions. When you know how to add a link in an instagram story effectively, you unlock a world of marketing potential.By strategically using link stickers, you create seamless pathways for your audience to discover products, read blog posts, sign up for newsletters, explore multimedia content, and grab exclusive deals. Below are five dynamic strategies that transform your instagram link in story into a conversion powerhouse:
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Promoting Products and Launches
Leverage link stickers to showcase new product launches or limited-edition items. By adding a link directly to a dedicated landing page or product detail page, you reduce friction in the buying process.
Use engaging visuals along with a clear call-to-action such as “Shop Now” to drive conversions. This method is especially effective for e-commerce brands looking to maximize impulse purchases and generate buzz around new releases.
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Sharing Blog Posts and Articles
Drive traffic to your content by linking directly to your latest blog posts or articles. This strategy not only increases readership but also enhances your SEO by encouraging longer session times on your website. Consider using intriguing teaser text in your story along with a swipe-up call-to-action (or a tapable link sticker) that invites followers to “Read More” or “Discover the Full Story.” This way, you transform your Instagram audience into dedicated website visitors.
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Driving Newsletter Signups
Utilize link stickers to boost your email marketing efforts. By directing users to a well-designed sign-up page, you can grow your subscriber base effortlessly. Craft a compelling message like “Join Our Newsletter for Exclusive Tips” to capture interest. An effective signup funnel not only increases your email list but also enables deeper engagement with your audience through regular, personalized content.
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Directing Traffic to Podcasts and Videos
Instagram is an excellent platform for cross-promoting multimedia content. Use link stickers to guide your audience to your latest podcasts, YouTube videos, or other video content platforms. Provide context in your story with a brief description or a teaser clip, encouraging users to tap the sticker and watch or listen to the full episode. This approach is particularly useful for content creators looking to build a multi-platform presence and drive higher engagement across channels.
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Running Exclusive Promotions
Create a sense of urgency and exclusivity by using link stickers for time-sensitive offers, discounts, or flash sales. Promote special deals with a call-to-action like “Grab This Deal Now” or “Limited Time Offer,” which not only drives immediate traffic but also encourages quick conversions. By linking directly to the promotional page, you simplify the user journey and make it easier for gain followers to take advantage of your offers.
Conclusion
Instagram link stickers are a game-changer for driving traffic and engagement. By customizing your sticker text, optimizing its design, and placing it strategically, you can enhance your social media strategy and make the most out of every story.
Using Viralpep, you can schedule, manage, and optimize Instagram content with ease, making it a must-have tool for brands and influencers.
Try Viralpep 15-day free trial today and take your Instagram marketing to the next level!
