Facebook started as a prominent medium for users to connect with their near and dear ones. It has grown to become one of the biggest

Liking brand posts, watching videos, sharing updates and clicking links when following a profile or page on Facebook all count as Facebook “engagement.” This engagement is

In order to derive the maximum benefits from using social media, the social media manager, who typically wears many hats and juggles various roles –

Businesses that consider digital marketing as an imperative for their branding and sales efforts reach a point where it becomes indispensable to invest in a

‘Social media management tool’ is a phrase that has gained popularity at an exponential rate. And why shouldn’t it? After all, it encourages the business

In this era of digitalization, it is hard to believe there ever existed a time when social media didn’t serve as the cynosure of our