Social media has turned the whole world into a tiny town, allowing you to reach people easily. But are you using these social platforms optimally? When was the last time you updated your profile or business page? It is ironic how we are always active on our social profiles checking news feed but become super busy when it comes to overhauling the page details or profile information. The first thing that people notice is your profile. Hence, it is indispensable to make sure your social handles are updated and provide the latest information. What’s more? You can easily update the below listed improvements within an hour or less. So, even if you are super busy, taking out an hour for your social media profile management is what you can easily spare. Below are some of the essential improvements you can make in no time:
#1. Maintain Consistency in Display Picture
Your display picture is your identity on the social media, which forms the first impression on the viewers. So, ensure you make it right. Let’s face the fact – no one has much time to dig information about you. People scroll their feeds at the lightning speed. And Recognition is the only key, which can be achieved by maintaining consistency in your display picture across all the social channels. This will also help people in finding and following you on other social channels easily. It is best to use the logo as your display picture for your business page (or your own picture if you are a social media influencer). This helps in imprinting your brand image in the audience’s mind. More the people see you, more are your chances to build a solid reputation.
#2. Fill the Complete Details in Bio
A basic yet very essential part of your social profile/page is the about section. This is how the audience will perceive your business. Leaving any field blank will without let or hindrance portray your laziness in front of your customers whereas writing just anything will not help either. There is no shortcut to this. You have to be absolutely clear, precise and intriguing in a fun way, to engage and impress your audience simultaneously. Here are few things that you must take care of on three popular social channels: Facebook: The about section is often left unattended by the admin/account holder, but in order to understand what you do, people never ignore that part. So, make sure you fill it properly explaining all the important details clearly. Twitter: Bio of 160 characters is all that your Twitter profile provides you. It is challenging to be precise, amusing, and clear, all at the same time. But this is what will help you in attracting more followers. LinkedIn: This is the most extensive professional profile. You must fill out every section meticulously including your achievements, awards and other details.
#3. Update Links on other social platforms
Many social media platforms like Facebook, LinkedIn and Pinterest have the option of adding ‘Website’. Utilize this option optimally. Don’t take it too literally and stop after adding your website link. Go on further and add links of your social accounts or business pages. This is the fastest way of cross-promoting your social handles. Facebook allows you to add multiple website links, whereas LinkedIn account allows you to add your Twitter account. And same is with Pinterest.
#4. Include popular keywords in your handle
This is the best way to increase your visibility on Google and social media platforms. Hunt for the popular keywords that have high ranking and try to include them in bio or about section of your handle. For instance, if you have a consultancy business then use the keywords like business consultation and consultation service. This will help people to reach you when they search for similar keywords on Facebook, Twitter, or any other social platform.
#5. Ask Customers/Clients for Reviews or Endorsements
The reviews and endorsements are highly trusted by the individuals. These will help you to increase your followers and ultimately increase your business. Hence, it is important to have positive reviews and endorsements on your channel. It is more effective than any advertisement. Here is how it can be done on various social platforms:
- LinkedIn: People in your connection can endorse you a set of skills related to your business which will appear on your profile or business page and create an impact.
- Facebook: The Facebook page has a section of visitor’s review where people can comment on the work you do.
- Twitter: Pin the best review of your business on top of the profile so that it will be easily visible to the visitors.
Bonus Tip: Maintain the consistency in posting content on your social media channels. This will help you to create awareness of your brand and enhance your visibility. You can even avail the service of free social media management tools online to ensure the consistency in posting. These are some of the easiest and most time-friendly ways to increase your visibility and followers on social media. So, what are you waiting for? Start your social profile optimization exercise now.
